/* AdBuzz — Google/Meta blues + neutrals; e-commerce selling motion. */
:root{color-scheme:dark;--bg:#0b0b0c;--panel:#141416;--panel-2:#1b1b1e;--line:#29292d;--text:#f6f6f2;--muted:#a9a9a3;--accent:#1a73e8;--meta:#1877f2;--accent-ink:#ffffff;--accent-soft:rgba(26,115,232,.16);--bad:#ff8a7a}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--text);font:16px/1.6 ui-sans-serif,-apple-system,"Segoe UI",Inter,Arial,sans-serif;overflow-x:hidden}
a{color:inherit;text-decoration:none}:where(h1,h2,h3,p){margin:0}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}
[hidden]{display:none!important}
.xa-sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.wrap{max-width:1120px;margin:0 auto;padding:0 24px}

/* Nav + wordmark */
.nav{position:sticky;top:0;z-index:10;background:rgba(11,11,12,.85);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;gap:20px;padding-top:14px;padding-bottom:14px}
.topbar{display:flex;align-items:center;gap:20px;padding:14px 0;border-bottom:1px solid var(--line)}
.wordmark{display:inline-flex;align-items:center;font-weight:800;font-size:22px;letter-spacing:-1px;color:var(--text)}
.wordmark span{color:var(--accent)}
.bee{width:30px;height:25px;color:var(--accent);flex:none}.wordmark .bee{margin-right:8px}
.xa-links{display:flex;gap:26px;margin:0 auto;font-size:14px;color:var(--muted)}.xa-links a:hover{color:var(--text)}

/* Buttons */
.xa-cta,button{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:13px 22px;border:0;border-radius:999px;background:var(--accent);color:var(--accent-ink);font-family:inherit;font-size:15px;font-weight:700;line-height:1.2;cursor:pointer;white-space:nowrap;transition:filter .15s,transform .15s}
.xa-cta:hover,button:hover{filter:brightness(1.1)}
.xa-cta:active,button:active{transform:translateY(1px)}
button:disabled{opacity:.6;cursor:wait}
.xa-cta.sm{padding:9px 16px;font-size:14px;margin-left:auto}.xa-cta.lg{padding:15px 28px;font-size:16px}
.xa-cta.ghost,.secondary{background:transparent;color:var(--text);border:1px solid var(--line)}
.xa-cta.ghost:hover,.secondary:hover{border-color:var(--accent);filter:none}

/* Hero */
.xa-hero{position:relative;text-align:center;padding:92px 0 20px;overflow:hidden;overflow:clip;isolation:isolate}
.xa-glow{position:absolute;inset:-140px 0 auto;height:600px;z-index:-1;background:radial-gradient(40% 45% at 50% 30%,rgba(26,115,232,.18),transparent 70%)}
.xa-flight{position:absolute;top:34px;left:calc(50% + 40px);width:360px;height:120px;color:var(--accent);opacity:.35;z-index:-1}
.xa-hero-bee{position:absolute;top:18px;left:calc(50% + 380px);width:46px;height:38px;color:var(--accent);transform:rotate(-8deg);animation:hover 3.2s ease-in-out infinite}
@keyframes hover{50%{transform:rotate(-4deg) translateY(-6px)}}
@media (prefers-reduced-motion:reduce){.xa-hero-bee{animation:none}html{scroll-behavior:auto}}
.eyebrow{font-size:12px;font-weight:700;letter-spacing:.18em;color:var(--accent);text-transform:uppercase;margin-bottom:14px}
h1{font-size:clamp(40px,6.4vw,80px);line-height:1.02;letter-spacing:-.045em;font-weight:800}h1 span{color:var(--accent)}
.xa-pills{display:flex;flex-wrap:wrap;justify-content:center;gap:8px;margin:22px 0 0}
.xa-pills span{padding:6px 14px;border:1px solid rgba(127,127,127,.35);border-radius:999px;font-size:.9rem;font-weight:600}
.xa-ask{max-width:660px;margin:32px auto 0}
.xa-ask .input-row{display:flex;gap:8px;padding:8px;border-radius:999px;background:var(--panel);border:1px solid rgba(26,115,232,.55);box-shadow:0 24px 90px rgba(26,115,232,.14)}
.xa-ask .input-row:focus-within{border-color:var(--accent)}
.xa-ask input{flex:1;min-width:0;padding:12px 18px;border:0;background:transparent;color:var(--text);font-family:inherit;font-size:17px}
.xa-ask input:focus-visible{outline:none}
input::placeholder{color:#6d6d68}
.xa-note{margin-top:12px;font-size:13px;color:var(--muted)}.xa-note a{text-decoration:underline;text-underline-offset:3px}.xa-note a:hover{color:var(--accent)}
[role="status"]{min-height:1.6em;margin-top:10px;font-size:14px;color:var(--text)}
[role="status"].error{color:var(--bad)}

/* Results + budget (revealed after a run) */
.section{margin-top:34px;padding:28px;border:1px solid var(--line);border-radius:18px;background:var(--panel)}
.section+.section{margin-top:14px}
.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:20px}
.section h2{font-size:clamp(26px,3vw,34px);line-height:1.1;letter-spacing:-.035em}
.muted{color:var(--muted);font-size:14px;margin-top:10px}.muted a{color:var(--text);text-decoration:underline;text-underline-offset:3px}
.secondary{padding:10px 18px;font-size:14px;font-weight:600}
.variants{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:22px}
.variant{display:flex;flex-direction:column;padding:22px;border-radius:14px;background:var(--panel-2);border-top:3px solid var(--accent);overflow-wrap:anywhere}
.variant-art{width:100%;aspect-ratio:1;object-fit:cover;border-radius:10px;margin:0 0 14px;background:#121214}
.variant-label{font-size:11px;font-weight:700;letter-spacing:.16em;color:var(--accent)}
.variant h3{margin:10px 0 8px;font-size:20px;line-height:1.25;letter-spacing:-.02em}
.variant p{margin:0 0 20px;color:var(--muted);font-size:14px}
.variant .cta{align-self:flex-start;margin-top:auto;padding:7px 14px;border-radius:999px;background:var(--accent-soft);color:var(--text);font-size:13px;font-weight:700}
.budget-options{display:flex;flex-wrap:wrap;gap:8px;margin:22px 0}
.budget-option{padding:8px 18px;background:transparent;color:var(--muted);border:1px solid var(--line);font-weight:600}
.budget-option:hover{filter:none;border-color:var(--accent);color:var(--text)}
.budget-option[aria-pressed="true"]{background:var(--accent);border-color:var(--accent);color:var(--accent-ink)}
label{display:block;margin:0 0 8px;font-size:13px;color:var(--muted)}
.budget-panel .input-row{display:flex;gap:8px;max-width:620px;padding:6px;border-radius:999px;background:var(--bg);border:1px solid var(--line)}
.budget-panel .input-row:focus-within{border-color:var(--accent)}
.budget-panel input{flex:1;min-width:0;padding:10px 16px;border:0;background:transparent;color:var(--text);font-family:inherit;font-size:16px}
.budget-panel input:focus-visible{outline:none}
.hint{margin:10px 0 0;font-size:12px;color:var(--muted)}
.notice{max-width:700px;margin-top:18px;padding:14px 18px;border-left:3px solid var(--accent);border-radius:0 12px 12px 0;background:var(--panel-2);color:var(--muted);font-size:13px}
.notice strong{color:var(--text)}

/* Marketing sections */
.xa-strip{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:10px 30px;margin-top:48px;padding:22px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);font-weight:700;color:#d8d8d2}
.xa-strip-h{font-size:11px;letter-spacing:.18em;color:var(--muted);text-transform:uppercase}
.xa-sec{padding-top:88px}.xa-sec h2{font-size:clamp(30px,4vw,48px);line-height:1.08;letter-spacing:-.04em;max-width:760px}
.xa-split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.xa-p{max-width:540px;margin-top:16px;color:var(--muted)}
.xa-ticks{list-style:none;padding:0;margin:22px 0 0;display:grid;gap:10px}.xa-ticks li{padding-left:26px;position:relative}
.xa-ticks li::before{content:"";position:absolute;left:0;top:6px;width:14px;height:14px;border-radius:50%;box-shadow:inset 0 0 0 4px var(--accent)}
.xa-mock{padding:26px;border:1px solid var(--line);border-radius:18px;background:var(--panel);box-shadow:0 40px 120px rgba(26,115,232,.10)}
.xa-mock-top{display:flex;justify-content:space-between;font-size:13px;color:var(--muted)}.xa-mock-top span{color:var(--accent);font-weight:700;letter-spacing:.14em}
.xa-mock-h{font-size:24px;font-weight:800;margin:16px 0 8px;letter-spacing:-.03em;line-height:1.2}.xa-mock-p{color:var(--muted);margin:0 0 18px}
.xa-mock-btn{display:inline-block;padding:9px 16px;border-radius:999px;background:var(--accent);color:var(--accent-ink);font-weight:700;font-size:14px}
.xa-steps{list-style:none;padding:0;margin:32px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.xa-steps li{display:flex;gap:14px;padding:22px;border:1px solid var(--line);border-radius:16px;background:var(--panel)}
.xa-steps li>span{flex:none;display:grid;place-items:center;width:30px;height:30px;border-radius:50%;background:var(--accent-soft);color:var(--accent);font-weight:700;font-size:14px}
.xa-steps h3{font-size:16px}.xa-steps p{margin-top:4px;font-size:14px;color:var(--muted)}
.xa-nums{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:32px}
.xa-nums article{padding:24px;border:1px solid var(--line);border-radius:16px;background:var(--panel)}
.xa-nums b{display:block;font-size:46px;line-height:1;letter-spacing:-2px;color:var(--accent)}.xa-nums h3{margin-top:12px;font-size:16px}.xa-nums p{margin-top:6px;font-size:14px;color:var(--muted)}
.xa-plans{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:32px;max-width:820px}
.xa-plan{display:flex;flex-direction:column;gap:12px;padding:28px;border:1px solid var(--line);border-radius:18px;background:var(--panel)}.xa-plan.hot{border-color:rgba(26,115,232,.55)}
.xa-price{font-size:32px;font-weight:800;letter-spacing:-1px}.xa-price small{font-size:14px;color:var(--muted);font-weight:400;letter-spacing:0}
.xa-plan ul{margin:0;padding-left:18px;color:var(--muted)}.xa-plan .xa-cta{margin-top:auto;align-self:flex-start}
.xa-faqs{max-width:820px}
.xa-faq{border-bottom:1px solid var(--line)}.xa-faq:first-of-type{margin-top:28px;border-top:1px solid var(--line)}
.xa-faq summary{list-style:none;cursor:pointer;position:relative;padding:20px 40px 20px 0;font-weight:700;font-size:17px}.xa-faq summary::-webkit-details-marker{display:none}
.xa-faq summary::after{content:"+";position:absolute;right:6px;top:15px;font-size:24px;color:var(--accent)}.xa-faq[open] summary::after{content:"–"}
.xa-faq p{padding:0 0 20px;color:var(--muted)}
.xa-close{text-align:center;padding-bottom:80px}.xa-close h2{margin:0 auto 24px}
.bee-lg{display:block;width:56px;height:46px;margin:0 auto 18px}

/* Footer */
footer{border-top:1px solid var(--line)}
footer .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;padding-top:26px;padding-bottom:36px;font-size:13px;color:var(--muted)}
footer nav{display:flex;gap:16px}footer a:hover{color:var(--text)}

/* Legal pages (imprint, privacy) */
.legal{max-width:760px;padding:60px 0}
.legal .eyebrow{margin-bottom:14px}
.legal h1{font-size:48px;letter-spacing:-.04em}
.legal h2{font-size:24px;margin:32px 0 12px;letter-spacing:-.02em}
.legal p{color:var(--muted);margin-top:10px}.legal a{color:var(--text);text-decoration:underline;text-underline-offset:3px}

@media (max-width:1180px){.xa-hero-bee{left:auto;right:4px}.xa-flight{display:none}}
@media (max-width:980px){.xa-links{display:none}.xa-split{grid-template-columns:1fr}.xa-steps,.xa-nums{grid-template-columns:1fr 1fr}.variants{grid-template-columns:1fr}}
@media (max-width:600px){
  .wrap{padding:0 16px}.xa-cta.sm{display:none}.xa-hero{padding-top:56px}.xa-sec{padding-top:64px}
  .xa-hero-bee{top:10px;right:0;width:36px;height:30px}
  .xa-ask .input-row{flex-direction:column;border-radius:20px}
  .budget-panel .input-row{flex-direction:column;border-radius:18px}
  .budget-panel button[type="submit"]{white-space:normal}
  .section{padding:20px}.section-heading{flex-direction:column;align-items:flex-start}
  .xa-steps,.xa-nums,.xa-plans{grid-template-columns:1fr}.xa-nums b{font-size:38px}
}
/* Plan panel, brand kit and placement previews (preview.css supplies layout) */
.plan-row{margin-top:22px}
.hint code{font-size:11px;padding:1px 6px;border-radius:6px;background:var(--panel-2);color:var(--text)}
.brand-chip{padding:6px 14px 6px 6px;border:1px solid var(--line);border-radius:999px;background:var(--panel-2)}
.preview-frames .preview-frame{border-radius:14px;background:var(--bg)}
.preview-frames .preview-frame-label span:last-child{color:var(--accent);font-weight:700}
@media (max-width:600px){.plan-row button{width:100%;white-space:normal}}

/* ---- Motion: typing + pilot bee (owner request 3 Oct 2026) ---- */
h1 .tw-a{color:var(--text)}
.tw-caret{display:inline-block;width:2px;height:1em;margin-left:3px;vertical-align:-.12em;background:var(--accent);animation:blink 1s steps(1) infinite}
h1 .tw-caret{width:.06em;height:.82em;vertical-align:-.04em}
.xa-mock .tw-caret{height:.9em}
@keyframes blink{50%{opacity:0}}
.variant.typing h3,.variant.typing p{min-height:1.2em}
.pilot-bee{position:absolute;left:0;top:0;z-index:30;width:52px;height:44px;color:var(--accent);cursor:pointer;transition:transform .95s cubic-bezier(.45,0,.25,1);will-change:transform}
.pilot-bee svg{width:100%;height:100%;overflow:visible;filter:drop-shadow(0 6px 14px rgba(26,115,232,.40))}
.pilot-inner{width:100%;height:100%;animation:hover 2.6s ease-in-out infinite;transform-origin:50% 60%}
.pilot-bee.left .pilot-flip{transform:scaleX(-1)}
.pilot-flip{width:100%;height:100%;transition:transform .25s;transform-origin:50% 50%}
.pilot-bee .wing{transform-box:fill-box;transform-origin:50% 100%;animation:flap .12s ease-in-out infinite alternate}
.pilot-bee .wing.w2{animation-delay:.06s}
@keyframes flap{from{transform:scaleY(1)}to{transform:scaleY(.35)}}
.pilot-bee.flying .pilot-inner{animation:none;transform:rotate(8deg)}
.pilot-bee.busy .pilot-inner{animation:loop 1.1s linear infinite}
.pilot-bee.busy .wing{animation-duration:.05s}
@keyframes loop{from{transform:rotate(0) translateX(18px) rotate(0)}to{transform:rotate(360deg) translateX(18px) rotate(-360deg)}}
.pilot-bee.point .pilot-inner{animation:wiggle .5s ease-in-out 3}
.pilot-bee.party .pilot-inner{animation:party 1.2s ease-in-out}
@keyframes wiggle{25%{transform:rotate(-14deg)}75%{transform:rotate(14deg)}}
@keyframes party{30%{transform:translateY(-26px) rotate(-20deg) scale(1.2)}60%{transform:translateY(0) rotate(360deg)}100%{transform:none}}
.pilot-trail{position:absolute;z-index:29;width:6px;height:6px;border-radius:50%;background:var(--accent);pointer-events:none;animation:trail 1s ease-out forwards}
@keyframes trail{from{opacity:.7;transform:scale(1)}to{opacity:0;transform:scale(.2) translateY(6px)}}
.pilot-buzz{position:absolute;z-index:31;pointer-events:none;font-size:12px;font-weight:800;letter-spacing:.12em;color:var(--accent);animation:buzz 1.4s ease-out forwards}
@keyframes buzz{from{opacity:1;transform:translateY(0)}to{opacity:0;transform:translateY(-28px)}}
.xa-close .bee-lg{animation:hover 3s ease-in-out infinite}
.xa-close:hover .bee-lg,.wordmark:hover .bee{animation:wiggle .5s ease-in-out 2}
.variant{transition:box-shadow .3s,transform .3s}
.variant.visited{box-shadow:0 0 0 1px var(--accent),0 20px 60px rgba(26,115,232,.18);transform:translateY(-3px)}

/* ---- Kit capture ---- */
.kit-panel{padding:30px;border:1px solid var(--line);border-radius:18px;background:var(--panel)}
.kit-panel h2{margin-bottom:8px}
.kit-form{margin-top:22px}
.kit-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.kit-field{position:relative;display:flex;flex-direction:column;gap:6px;font-size:13px;color:var(--muted);font-weight:600}
.kit-field em{color:var(--accent);font-style:normal}
.kit-wide{grid-column:1/-1}
.kit-field input{width:100%;padding:13px 14px;border-radius:12px;border:1px solid var(--line);background:var(--bg);color:var(--text);font:inherit;font-size:15px;font-weight:500}
.kit-field input:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px var(--accent-soft)}
.kit-field input.filled{animation:fillflash 1.2s ease-out}
@keyframes fillflash{0%{border-color:var(--accent);box-shadow:0 0 0 4px var(--accent-soft)}100%{border-color:var(--line);box-shadow:none}}
.kit-suggest{position:absolute;right:6px;bottom:6px;padding:7px 12px;font-size:12px;background:var(--accent-soft);color:var(--text)}
.kit-consent{display:flex;gap:10px;align-items:flex-start;margin:16px 0 0;font-size:14px;color:var(--muted);cursor:pointer}
.kit-consent input{width:18px;height:18px;margin-top:3px;accent-color:var(--accent);flex:none}
.kit-actions{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin-top:18px}
.kit-actions .hint{margin:0;font-size:13px;color:var(--muted)}
#kit-status{min-height:1.4em;margin-top:10px;font-size:14px}#kit-status.error{color:var(--bad)}
.kit-legal{font-size:12px;color:var(--muted);margin-top:6px}.kit-legal a{text-decoration:underline}
.kit-thanks{margin-top:22px}
.kit-done{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin-bottom:22px}
.kit-next{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.kit-next a{display:flex;flex-direction:column;gap:6px;padding:18px;border:1px solid var(--line);border-radius:14px;background:var(--panel-2);transition:border-color .2s,transform .2s}
.kit-next a:hover{border-color:var(--accent);transform:translateY(-2px)}
.kit-next span{color:var(--muted);font-size:14px}.kit-next i{font-style:normal;color:var(--accent);font-size:13px;font-weight:700;margin-top:auto}
@media (max-width:760px){.kit-grid,.kit-next{grid-template-columns:1fr}.kit-panel{padding:20px}.pilot-bee{width:40px;height:34px}}
@media (prefers-reduced-motion:reduce){.tw-caret,.pilot-bee,.pilot-trail,.pilot-buzz{display:none}.xa-close .bee-lg,.variant{animation:none;transition:none}.kit-field input.filled{animation:none}}
#kit-email{padding-right:230px}
@media (max-width:760px){#kit-email{padding-right:14px}.kit-suggest{position:static;align-self:flex-start;margin-top:4px}}

/* ---- D30 shop-selling stage (feed / story / reel / search) ---- */
.xa-lede{max-width:560px;margin:18px auto 0;color:var(--muted);font-size:17px;line-height:1.5}
.shop-stage{margin:40px auto 0;max-width:920px}
.shop-stage-inner{display:grid;grid-template-columns:220px 1fr;gap:20px;align-items:stretch}
.shop-shelf{border:1px solid var(--line);border-radius:18px;background:
  linear-gradient(180deg,rgba(26,115,232,.12),transparent 40%),var(--panel);
  padding:18px;display:flex;flex-direction:column;gap:16px;min-height:280px;
  animation:shelfPulse 4.8s ease-in-out infinite}
.shop-sign{font-weight:800;letter-spacing:.14em;font-size:12px;color:var(--accent)}
.shop-shelf-row{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;flex:1}
.shop-shelf-row span{border-radius:12px;background:linear-gradient(145deg,var(--accent),var(--meta));
  opacity:.85;animation:productBob 2.4s ease-in-out infinite}
.shop-shelf-row span:nth-child(2){animation-delay:.35s;opacity:.7;background:linear-gradient(145deg,var(--meta),#34a853)}
.shop-shelf-row span:nth-child(3){animation-delay:.7s;opacity:.6;background:linear-gradient(145deg,#34a853,var(--accent))}
.shop-cart{font-size:12px;color:var(--muted);border-top:1px dashed var(--line);padding-top:12px}
.format-stage{position:relative;min-height:300px}
.format-card{position:absolute;inset:0;padding:22px;border:1px solid var(--line);border-radius:18px;
  background:var(--panel);opacity:0;transform:translateY(14px) scale(.98);pointer-events:none;
  transition:opacity .45s ease,transform .45s ease;display:flex;flex-direction:column;gap:12px}
.format-card.is-active{opacity:1;transform:none;pointer-events:auto}
.format-card header{display:flex;justify-content:space-between;align-items:center;font-size:13px;color:var(--muted)}
.format-card header b{color:var(--text);font-size:15px}
.format-card header span{color:var(--accent);font-weight:700;letter-spacing:.12em;text-transform:uppercase;font-size:11px}
.format-art{border-radius:14px;min-height:120px;padding:18px;display:flex;flex-direction:column;justify-content:flex-end;gap:4px;color:#fff}
.format-art strong{font-size:22px;letter-spacing:-.03em}
.format-art em{font-style:normal;font-size:12px;opacity:.85}
.feed-art{background:linear-gradient(135deg,#1a73e8,#1877f2)}
.story-art{background:linear-gradient(180deg,#1877f2,#0b0f14);min-height:150px}
.reel-art{background:linear-gradient(160deg,#0f9d58,#1a73e8);position:relative;overflow:hidden}
.reel-art::after{content:"";position:absolute;inset:auto 18% 18% 18%;height:3px;background:rgba(255,255,255,.7);
  border-radius:99px;animation:reelBar 2.2s ease-in-out infinite}
.search-art{background:linear-gradient(135deg,#202124,#1a73e8)}
.format-card p{margin:0;color:var(--muted);font-size:14px;flex:1}
.format-cta{align-self:flex-start;padding:8px 14px;border-radius:999px;background:var(--accent);color:var(--accent-ink);font-size:13px;font-weight:700}
.format-dots{display:flex;flex-wrap:wrap;justify-content:center;gap:8px;margin-top:14px}
.format-dots button{padding:8px 14px;border-radius:999px;border:1px solid var(--line);background:transparent;color:var(--muted);font-weight:700;font-size:13px}
.format-dots button.is-active,.format-dots button:hover{border-color:var(--accent);color:var(--text);background:var(--accent-soft)}
.lander-panel .lander-frame{width:100%;min-height:420px;margin-top:18px;border:1px solid var(--line);border-radius:14px;background:#0b0f14}
.variants{grid-template-columns:repeat(3,minmax(0,1fr))}
@keyframes shelfPulse{50%{box-shadow:0 0 0 1px rgba(26,115,232,.25),0 24px 60px rgba(26,115,232,.08)}}
@keyframes productBob{50%{transform:translateY(-6px)}}
@keyframes reelBar{0%,100%{transform:scaleX(.35);opacity:.5}50%{transform:scaleX(1);opacity:1}}
@media (max-width:760px){
  .shop-stage-inner{grid-template-columns:1fr}
  .shop-shelf{min-height:140px}
  .format-stage{min-height:320px}
  .variants{grid-template-columns:1fr}
  .lander-panel .lander-frame{min-height:360px}
}
@media (prefers-reduced-motion:reduce){
  .shop-shelf,.shop-shelf-row span,.reel-art::after,.format-card{animation:none;transition:none}
}